Mission: This was my graduate internship, working on the marketing and business development. In this position I have assisted the cardiac care product manager of the automated external defibrillator product range. I was in charge of analyzing sales and marketing data to provide insight to my manager in order to take marketing actions.

Means: - Analyzed the competition on internet in terms of price and distribution strategy
- Analyzed the distribution channels performance: revenue and gross margin
- Lead an opportunity study: the use of Internet as a new distribution channel
- Developed market forecast from historical data and mathematical model
- Supervised an email teasing campaign for a new product launch
- Prepared product benchmarking tips and tools for the sales forces

Mission: My mission was to track and analyse all the key web metrics and sales figures to provide feedback on the performance of online marketing campaigns in order to present recommendations and best practices. Beside, I was working closely with the board of directors to assist them during the fund raising process and to contribute to structure the business management practices.

Means: - Implemented KPI and reporting dashboard for e-commerce website
- Prepared corporate presentation for meetings with venture capitalist
- Analyzed data from online marketing campaign (advertising and emailing)
- Strengthened the conversion funnel performance of the Pop-Art product line
- Managed the canvas product line (SEO, PPC, emailing)
- Analyzed the competitive landscape: competitors, price strategy, keyword trends
- Built a decision support tool for pricing from statistical analysis

Mission: - Defined the provisional annual budget
- Managed daily accountancy
- Defined the price policy of the consulting service offer (contents and pricing)
- Analyzed the customer’s requirements through interviews and developed the proposals (project schedule, resources, deliverables and price)