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The sectors that interest me more specifically are:
E-commerce Manager with experience in multi-channel retail (Fashion, Crafts) and specializing in highly transactional websites. I am interested in retail and looking for a role where I can use my analytical skills and experience in e-commerce to implement and manage the on-line / off-line strategy of the business.
► Experience in a number of initiatives involving E-commerce and Digital Marketing:
• Conversion Optimisation; Design and Usability; MVT and AB testing; Wireframing.
• Web Analytics: Analysis of user behaviour. Google Analytics Individual Qualification®.
• Implementation of SEO. Experience in Affiliate Programmes and PPC. Personalised Retargeting.
• E-mail marketing: Event-Triggered Emails, Personalised Recommendations.
• Security & Payment, Marketplace Integration; On-site content management.
► CRM Analysis. RFM Mailing Segmentation & Attribution Analysis. B2C & B2B.
► Multi-skilled teams management, ability to develop individuals and progress further their careers.
► Coordination and management of web projects: critical path, inter-dependencies & team management.
► Strong technical background using different web technologies and practices. Third-parties management.
Mission: Websites Management; Conversion optimization; Usability & Design; AB & Multivariate testing; Customer Reviews; Personalised Recommendations; Security & Payment Integration (PayPal, SagePay, CyberSource).
Web Analytics: Analysis of user behaviour, trends, identification of areas for improvement, analysis of landing / exit pages / bounces; checkout analysis; on-line channels performance analysis. Attribution analysis.
Email Marketing – Integration with BI solution for segmentation, lists management & stats production; event-triggered emails & third-party management.
Digital Marketing – SEO implementation. Behavioural Retargeting. Campaign Analysis.
Marketplace integration (eBay, Google Shopping).
Web Production Management – On-line Content Management.
Third-parties management: Web development; Business Intelligence Solution;
Database Analysis - RFM Segmentation & Attribution Analysis. Catalogue Performance Analysis. B2C & B2B.
PCI DSS Compliance Programme.
Means: Project Management
Mission: • ScrumMaster. Leading the Scrum Team responsible for the design and development of the front-end.
• Sprint planning; quality, risk and progress management activities.
• Product Backlog priority exercise - along with the Product Owner.
• Sprint Backlog and design – along with the rest of the Team.
Means: • J2EE and SQL running on Oracle 9i and Websphere 6.0
• Apache Struts, Spring and Hibernate (HQL), HTML, AJAX, JSP, JQUERY
• Case Studio for Data Modeling
• Scrum delivery framework
Appraisal: • Successful delivery on-time and on-budget
• Expertise on different web technologies and practices
• Ability to develop individuals and progress their careers
Dufry AG - Basel (Switzerland)
Mission:
• Lead deployments through full development life cycle, including post-implementation support.
• Coordination and support to the development team.
• Support to Operations, Logistics and Commercial Analysis on the tools to monitor key business performance indicators.
• Requirements gathering and functional analysis.
Means:
• MS SQL Server 2005, MS IIS
• .NET
• SQL scripting
• MicroStrategy
• SQL Server Reporting Services
Appraisal:
• Successful delivery of a number of products
• Gained experience in the supervision and coordination of overseas development teams
Harrods Ltd. - London, UK
Mission: • Project Management, planning and coordination of the initiatives.
• Supervision of the requirements gathering processes.
• Ensure scope fulfilment within required timeframe and quality expectations.
• Progress, risk, dependencies and issues management.
• SEO and Web Analytics - coordination and management of the solutions.
• 3rd party vendor management including budgets analysis and cost tracking.
• Reporting to the Programme Board on a regular basis.
• Using PRINCE2® as a basis for the management of the programme.
• SCRUM practices for the delivery of certain projects.
Means: • MS Commerce Server 2007 Suite
• RightNow – CRM Solution
• Mercado – Search, Navigation and Merchandising
• Omniture – Web Analytics Solution
• Email Marketing Campaigns
• Search Engine Optimization (SEO)
• MS Project for planning and resources management.
Appraisal: • Successful launch for the Christmas campaign.
• Gained expertise in the eCommerce industry including technological, creative, operational and marketing aspects.
Everis
Mission: • Lead projects throughout their entire life cycles, including planning, risks and resources management as well as post-implementation support.
• Analysis and design of web-based insurance system.
• Dev team management. Supervision, motivation and technical support.
• Testing and Quality Management
Means: • J2EE – JSP, WebServices on BEA Weblogic 8.1 and JBOSS. Oracle 9i
• AJAX, XML, XSLT, HTML, CSS, Javascript and LDAP
• Testing -The Grinder2, JUnit
Appraisal: • Successful delivery of a number of projects.
• Expertise on the management of projects throughout entire life cycle.
• Analysis and leadership skills.
• Experience on different web technologies and practices.
IT Consultancy
Mission: Web developer in a number of projects and clients using different web technologies and development frameworks (Java, Vignette, PHP, .NET, HTML, Javascript, CSS, XML).
Means: • J2EE
• PHP
• Visual Basic 6.0 and MS Access
March 2011 - March 2011
The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test.
Area of specialisation: Web Analytics
December 2009 - December 2009
Certified ScrumMaster
Agile Software Development Framework
RADTAC, London
November 2009 - November 2009
PRINCE2® Practitioner Certification
Maven Training, London
September 2002 - June 2004
Information Technologies degree
September 1997 - July 2002
Philosophy degree