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E-commerce On-line Manager

University degree / Bachelor's degree
Senior
   
E15 3HB London
England
United Kingdom


 

Objectives

The sectors that interest me more specifically are:


Marketing / Advertising

Media / Information



E-commerce Manager with experience in multi-channel retail (Fashion, Crafts) and specializing in highly transactional websites. I am interested in retail and looking for a role where I can use my analytical skills and experience in e-commerce to implement and manage the on-line / off-line strategy of the business.

► Experience in a number of initiatives involving E-commerce and Digital Marketing:
• Conversion Optimisation; Design and Usability; MVT and AB testing; Wireframing.
• Web Analytics: Analysis of user behaviour. Google Analytics Individual Qualification®.
• Implementation of SEO. Experience in Affiliate Programmes and PPC. Personalised Retargeting.
• E-mail marketing: Event-Triggered Emails, Personalised Recommendations.
• Security & Payment, Marketplace Integration; On-site content management.
► CRM Analysis. RFM Mailing Segmentation & Attribution Analysis. B2C & B2B.
► Multi-skilled teams management, ability to develop individuals and progress further their careers.
► Coordination and management of web projects: critical path, inter-dependencies & team management.
► Strong technical background using different web technologies and practices. Third-parties management.

Experience

Since
March 2010

Senior Project Manager E-commerce

Since March 2010

Mission: Websites Management; Conversion optimization; Usability & Design; AB & Multivariate testing; Customer Reviews; Personalised Recommendations; Security & Payment Integration (PayPal, SagePay, CyberSource).
Web Analytics: Analysis of user behaviour, trends, identification of areas for improvement, analysis of landing / exit pages / bounces; checkout analysis; on-line channels performance analysis. Attribution analysis.
Email Marketing – Integration with BI solution for segmentation, lists management & stats production; event-triggered emails & third-party management.
Digital Marketing – SEO implementation. Behavioural Retargeting. Campaign Analysis.
Marketplace integration (eBay, Google Shopping).
Web Production Management – On-line Content Management.
Third-parties management: Web development; Business Intelligence Solution;
Database Analysis - RFM Segmentation & Attribution Analysis. Catalogue Performance Analysis. B2C & B2B.
PCI DSS Compliance Programme.

Means: Project Management

April 2009
October 2009

Front-end Design & Development Team Manager

April 2009 - October 2009

Mission: • ScrumMaster. Leading the Scrum Team responsible for the design and development of the front-end.
• Sprint planning; quality, risk and progress management activities.
• Product Backlog priority exercise - along with the Product Owner.
• Sprint Backlog and design – along with the rest of the Team.


Means: • J2EE and SQL running on Oracle 9i and Websphere 6.0
• Apache Struts, Spring and Hibernate (HQL), HTML, AJAX, JSP, JQUERY
• Case Studio for Data Modeling
• Scrum delivery framework

Appraisal: • Successful delivery on-time and on-budget
• Expertise on different web technologies and practices
• Ability to develop individuals and progress their careers

October 2008
January 2009

Senior Team Manager

Dufry AG - Basel (Switzerland)

October 2008 - January 2009

Mission:
• Lead deployments through full development life cycle, including post-implementation support.
• Coordination and support to the development team.
• Support to Operations, Logistics and Commercial Analysis on the tools to monitor key business performance indicators.
• Requirements gathering and functional analysis.

Means:
• MS SQL Server 2005, MS IIS
• .NET
• SQL scripting
• MicroStrategy
• SQL Server Reporting Services

Appraisal:
• Successful delivery of a number of products
• Gained experience in the supervision and coordination of overseas development teams

May 2008
October 2008

eCommerce Project Manager

Harrods Ltd. - London, UK

May 2008 - October 2008

Mission: • Project Management, planning and coordination of the initiatives.
• Supervision of the requirements gathering processes.
• Ensure scope fulfilment within required timeframe and quality expectations.
• Progress, risk, dependencies and issues management.
• SEO and Web Analytics - coordination and management of the solutions.
• 3rd party vendor management including budgets analysis and cost tracking.
• Reporting to the Programme Board on a regular basis.
• Using PRINCE2® as a basis for the management of the programme.
• SCRUM practices for the delivery of certain projects.

Means: • MS Commerce Server 2007 Suite
• RightNow – CRM Solution
• Mercado – Search, Navigation and Merchandising
• Omniture – Web Analytics Solution
• Email Marketing Campaigns
• Search Engine Optimization (SEO)
• MS Project for planning and resources management.

Appraisal: • Successful launch for the Christmas campaign.
• Gained expertise in the eCommerce industry including technological, creative, operational and marketing aspects.


June 2005
May 2008

Web Applications Analyst

Everis

June 2005 - May 2008

Mission: • Lead projects throughout their entire life cycles, including planning, risks and resources management as well as post-implementation support.
• Analysis and design of web-based insurance system.
• Dev team management. Supervision, motivation and technical support.
• Testing and Quality Management


Means: • J2EE – JSP, WebServices on BEA Weblogic 8.1 and JBOSS. Oracle 9i
• AJAX, XML, XSLT, HTML, CSS, Javascript and LDAP
• Testing -The Grinder2, JUnit

Appraisal: • Successful delivery of a number of projects.
• Expertise on the management of projects throughout entire life cycle.
• Analysis and leadership skills.
• Experience on different web technologies and practices.

January 2003
June 2005

Web Developer

IT Consultancy

January 2003 - June 2005

Mission: Web developer in a number of projects and clients using different web technologies and development frameworks (Java, Vignette, PHP, .NET, HTML, Javascript, CSS, XML).

Means: • J2EE
• PHP
• Visual Basic 6.0 and MS Access

Education

March 2011
March 2011

Google Analytics Individual Qualification

March 2011 - March 2011

The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test.
Area of specialisation: Web Analytics

December 2009
December 2009

Scrum Alliance

December 2009 - December 2009

Certified ScrumMaster
Agile Software Development Framework
RADTAC, London

November 2009
November 2009

Office of Government Commerce

November 2009 - November 2009

PRINCE2® Practitioner Certification
Maven Training, London

September 2002
June 2004

Information Technologies College

September 2002 - June 2004

Information Technologies degree

September 1997
July 2002

Universitat Autònoma Barcelona

September 1997 - July 2002

Philosophy degree

Computing skills

Software

• Internet Technologies
- J2EE: WebServices, JSP, EJB, Apache Struts, Spring, Hibernate
- .NET: WebServices, ASP.NET
- PHP
- XML-XSLT-XSD
- HTML, DHTML, CSS
- Javascript, JQuery

• CMS
- Industry standard CMSs (Vignette, MS Commerce Server CMS)

• CRM / Knowledge Base
- Implementation of RightNow CRM Suite

• Search Engine Marketing (SEM)
- White Hat SEO best practices
- Google Adwords

• DBMS
- Oracle, SQL Server, MySQL, MS Access

• Reporting Tools
- MS Reporting Services
- Microstrategy

Languages

• Java
• C#
• PLSQL
• Visual Basic

Additional information

• MS Office Suite

Languages

  • English

    Speaking competence: Fluent ,  Written competence: Fluent
  • French

    Speaking competence: Intermediate ,  Written competence: Intermediate
  • Spanish

    Speaking competence: Native speaker ,  Written competence: Native speaker